Innovative and results-driven strategies that drive profit and support ongoing operational excellence

Passionate People
With Fresh Ideas
Delivered with Excitement & Clarity.

Citrus Capital is a business advisory firm that specializes in guiding strategy, facilitating financial knowledge, and elevating entrepreneurs to run thriving businesses that they love.


Business Coaching

We work with you to navigate the ins and outs of the business world, keep you moving forward and challenge your comfort zone so you can take your business to the next level. Our goal is to help you identify what lights you up so you can make your dreams a reality.

Financial Leadership

Financial statements and spreadsheets can be overwhelming and aren’t for everyone. As your external finance team, we provide timely, relevant and easy to interpret data to help you make high-impact decisions, improve your profitability and know your numbers.

Strategic Advisory

Customized services and solutions that will make a tangible difference in elevating your business. Together, we will develop a strategic roadmap to help you achieve your goals, from market expansion to private equity investment, and beyond.


We are naturally curious.

It’s not enough to know the what – we need to know the why! We are energized by challenging problems and are persistent and creative in our efforts to solve them. In the same moment, we can view the problem from 10,00 feet, while implementing solutions at the ground level. We zoom in and zoom out as the moment requires.

We have a people-centric approach.

We believe that people are at the core of everything we do. We are collaborative, energetic team-players with a down-to-earth style and we don’t take ourselves too seriously. We turn ideas into actual people-centric applications and processes. Our business is about relationships. In all we do, we need to feel good about having dinner together on a Saturday night.

We have a drive to make things better.

We’re not satisfied with “good enough” and something that needs fixing is not someone else’s job. We love blue sky thinking, testing new ideas, and driving improvement. We are systematic change makers, with proven exposure to leading change and solving problems. We have commercial flair and ask questions at all levels.

We are business owners, too.

We know how it feels to be in your shoes and we’ve probably been there too. You may be stuck in the grind, wearing too many hats, overworking or looking to others for the answer. We are here with you to deliver results and help you accomplish dreams so big, even your mind can’t comprehend.


Step 1
Book a meeting so we can learn more about your business, what works, and where you need some extra support.

Step 2
We'll prepare a roadmap to outline milestones, timelines and desired outcomes and get you on your way to exceeding your goals.

Step 3
Let's jump in and get started!


Whether its business coaching or financial leadership, we work with owners in every stage of business and we are excited to learn more about your needs.

Book a free call today and let’s determine if this is the right fit for you!